This is old news at this point, but I wanted to give a quick “well done” to Coca Cola this morning for training African farmers. The company, of course, has something to gain from this training, namely a foothold into the fruit juice market. Nevertheless, their focus on improving farming practices should be beneficial for the farmers as well. And if they can get to their goal of reaching 5 million women we could see a huge transformation!
www.supplymanagement.com/news/2012/coca-cola-trains-40000-supply-chain-farmers/