We will pay more for made in the USA

We will pay more for made in the USA

A recent study by Boston Consulting Group found that 80% of American consumers are willing to pay more for products labeled “Made in the USA” with 20% of people willing to pay 10% more! The chart at the link below covers shows how this breaks down across 10 different product categories. Combines this with Yuan appreciation and we may truly be approaching a “manufacturing renaissance” for US manufacturers.

http://www.scdigest.com/ontarget/12-11-20-2.php?cid=6461

Credit to Erica Raizman, a Penn State/Smeal College of Business student, for bringing this article to my attention.